Researcher
Chengxiang Ma
Documents 8
Internal projects 2
External projects 1
School
School of Accountancy and Finance
School of Accountancy and Finance
Major
Finance and Economics Program
Finance and Economics Program
Email
chengxiang.ma@wu.ac.th
chengxiang.ma@wu.ac.th
Never entered data
| Quartile | Manuscript in Preparation | Journal Processing | Research Article | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Experiment | Data analysis | Review by mentor | Submission | Under review | Revision | Accepted Pending approval / Approved |
Published Pending approval / Approved |
|||
| Pending | Approved | Pending | Approved | |||||||
| Q1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Q2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Q3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Q4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Article | Participants | Journal | Fiscal | Selected 1 : 1 | Status | Approval | assessment | |
|---|---|---|---|---|---|---|---|---|
| 1 | 25996 | Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand: A Structural Equation Modeling (SEM) Approach () | Rattanaburi, Konrawan (F) Ketwan, Pattaraporn (C) Ma, Chengxiang (Co) Hang, Tiefu (Co) | Asia-Pacific Social Science Review (Q1), Volume 26, Issue 1, Pages number 91-107 | Accepted | Pending Approval | |||
| 2 | 25668 | CHINESE SUSTAINABLE TOURISM PRACTICES IN THAILAND: A FOCUS ON SDG 8-DECENT WORK AND ECONOMIC GROWTH () | Bunkrong, Darunee (F) Ma, Chengxiang (C) Gao, Chenglin (Co) | SCIENTIFIC CULTURE (Q1), Volume 11, Issue 3 | Accepted | Pending Approval | |||
| 3 | 25475 | Employee Burnout, “Involution” and “Lying Flat”: A Double-Edged Sword for Anji s Hospitality Industry () | Ma, Chengxiang (F) Manajit, Suchita (C) Gao, Chenglin (Co) | International Journal of Tourism Research (Q1), Volume 27, Issue 5, Article number E70114 | Accepted | Approved | |||
| 4 | 24707 | Burned-out parents, educated kids Navigating Juan culture: Decision-making-process and education in Thailand (2025-12-01) 10.1016/j.ijedro.2025.100458 | Ma, Chengxiang (F) Rattanaburi, Konrawan (C) Gao, Chenglin (Co) | International Journal of Educational Research Open (Q1), Volume 9, Pages number 2-12 | เคลมผลงาน 1:1 ในปี 2025 | Published | Approved | ||
| 5 | 24648 | The Mandarin Advantage: How Thai University Students are Facilitating Cross-Border E-commerce for Chinese Tourists in Thailand s Post-COVID Recovering Hospitality Sector () | Ma, Chengxiang (F) Bunkrong, Darunee (C) Gao, Dr. Chenglin (Co) | Cogent Arts Humanities (Q1) | เคลมผลงาน 1:1 ในปี 2025 | Accepted | Approved | ||
| 6 | 24617 | Burned out parents, educated kids? Navigating "Juan" culture: Decision-making-process and education in Thailand (2025-12-01) 10.1016/j.ijedro.2025.100458 | Ma, Chengxiang (F) Rattanaburi, Konrawan (C) Gao, Chenglin (Co) | International Journal of Educational Research Open (Q1), Volume 9 | Published | Approved | |||
| 7 | 24529 | Challenges and Opportunities for Chinese Parents Sending Their Children to Study in Thailand - With the Goal of Quality Education, Focusing on the Interdisciplinary Approaches of Music Education and Impact on Students' Overall Learning Ability and Cognitive Level (2024-01-01) 10.58262/LEEME.54.0015 | Ma, Chengxiang (F) Wu, Tianyi (C) Gao, Chenglin (Co-F) Hu, Yiwei (Co) | Revista Electronica De Leeme (Q1), Issue 54, Pages number 222-237 | เคลมผลงาน 1:1 ในปี 2025 | Published | Approved | ||
| 8 | 24194 | Exploring the Potential Synergy Between Disruptive Technology and Historical/Cultural Heritage in Thailand's Tourism Industry for Achieving Sustainable Development in the Future (2024-09-01) 10.1002/jtr.2759 | Ma, Chengxiang (F) Manajit, Suchita (C) Somrak, Thawit (Co) Gao, Chenglin (Co) | International Journal of Tourism Research (Q1), Volume 26, Issue 5 | เคลมผลงาน 1:1 ในปี 2024 | Published | Approved |
| Document title | Participation | Duration | Fiscal year | Funding | Progress | |
|---|---|---|---|---|---|---|
| 1 | WU68239 | Audience Perception and Engagement with Sustainable E-Commerce Campaigns on Social Media Platforms | Chengxiang Ma 70 % Dr. Suchita Manajit 30 % 0 % | 28 Feb 2025 - 27 Feb 2026 The time has not been extended | 2025 | 50,000 | In preparation |
| 2 | WU67215 | Unlocking New Horizons: Exploring Challenges and Opportunities in Chinese Parents Decision to Educate Their Children in Thailand under the Influence of the Juan Culture in China to Promote Sustainable Development Goal 4: Quality Education | Chengxiang Ma 100 % | 21 Dec 2023 - 20 Dec 2024 The time has not been extended | 2024 | 50,000 | Published Project is close 2025-01-16 09:53:53 |
| Document title | Participation | Duration | Source | Fiscal year | Funding | Progress | |
|---|---|---|---|---|---|---|---|
| 1 | WUSTP-32/2569 | การพัฒนาระบบฝึกอบรมและพัฒนาบุคลากรเทียบเคียงมาตรฐานสากลและการจัดตั้ง Club Med Gentle Trainer Academy สำหรับ Greater China Project Developing a Globally Benchmarking Training & Development System and the Club Med Gentle Trainer Academy for Greater China | Chengxiang Ma 100 % | 29 Dec 2025 - 31 May 2026 | ClubMed Hangzhou Longwu Resort | 2026 | 176,000 | In process |